Sunday, March 28, 2010
Lin Lacombe

"From Passion to Publicity: Getting Your Book the Attention it Deserves"

Lin Lacombe, literary publicist and Vice President (Marketing) of the Bay Area Independent Publishers Association, will speak about publicity or independent and traditionally published authors. She will present real-world examples, list do's and don'ts, provide handouts, and answer questions about publicity and marketing.

Lin has over twenty years expertise directing successful strategic public relations and media campaigns in the book publishing, technology, and financial services sectors. As a literary publicist she represents books such as The Population Fix - Breaking America's Addiction to Population Growth; Listen Up! How to Communicate Effectively at Work; Simply Successful Surgery; Growing More Beautiful; Awakening the Warrior Within; Raising Yourself: Making the Right Choice; and Social Capital: How to Get It, How to Use It. Her corporate clients have included Hewlett Packard, Presidio Trust, and Paul Newman Foundation's ReNew America.

She has served as Vice President for the Women's National Book Association and as Past President, now as VP Marketing, of the Bay Area Independent Publishers Association, and is working with London-based Susan Mears Agency as its US co-agent. She is a contributing columnist for Brian Jud’s Marketing Matters Newsletter, IBPA’s Independent, and other publications.